Written by Ryan Giordano | Learning & Development Leader, Career Resilience Coach

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Hey, it’s Ryan. I’ve organized all I’ve learned about LinkedIn Profiles. You can jump to a section, or read all the way through. If you’ve got questions, DM me on LinkedIn or Twitter.

Keywords & SEO

Yes, this is a thing. Your Headline, About, and Experience sections can all be search engine optimized. Recruiters look for specific keywords. Using the right keywords helps you get discovered.

How do I know which keywords to use?

Got time? Use TealHQ: https://www.tealhq.com/how-it-works

In a hurry? Use LinkedIn:

1. Go to “JOBS”
2. Go to “RESUME BUILDER”
3. Click “CREATE FROM PROFILE”

You should get at least 4 suggested keywords. The fun part is, if you add these to your profile, and run this process again, you’ll get new ones recommended to you. Rinse & repeat.

Headline

This does not have to be your current (or most recent) job title.