This page is written in reference to ‣. You can use this outline to frame the points to address in your story/pitch deck.

This is condensed advice coming from other founders Ryan works with.

1. Do not make a slide for each point in ‣; your goal is to tell a cohesive story that touches on each one.
2. General advice is ~15 slides; less words, more pictures and graphs.
3. Specific advice on catering the deck to the audience:
   • VCs have limited time; spend 5-10 seconds per slide
   • Assuming they read only taglines; will they understand?
   • Avoid word-heavy slides; they won’t read them
   • Clear > Clever
4. Seed Rounds are the exception to the timing rule
   • VCs may spend 30-60 seconds on the Founding Team slide
   • VCs pattern match: What logos can they pattern match to?
     • e.g. Capital One, Group Nine Media, Rocket Mortgage, etc.
5. Bonus points if you can get someone from each of your former companies to back you financially. One founder I work with had their friends & family round include former bosses, which served as a clear signals to VCs that people are putting their money where their mouth it by investing.